Using social media to define a better customer banking experience

Using social media to define a better customer banking experience

Finextra sat down with Keith Moor, CMO, Santander UK to discuss how retail banking in the mobile channel will change within the next two to five years, how the advent of smartphones has created more choice for the consumer in how they interact with their bank and how Santander worked with Facebook to learn what their customers want from banking channels.

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