The report
See All Reports »
Citizen Developers and the Empowered Marketer

Citizen Developers and the Empowered Marketer

As consumer habits evolve, the way banks operate and engage with their customers do as well. Banks are under increasing pressure due to competition from fintechs and changing consumer expectations, and must develop the way they target and appeal to customers and maintain a profitable relationship.

This report discusses how the role of the marketer in a financial organisation will evolve including identifying and extracting advanced insights from real-time data, and using these building blocks to create offerings and apply them into individualised marketing campaigns.

To find out more, download the report below. 


Get the report

By submitting this form, you are confirming you are an adult 18 years or older and you agree to NGDATA contacting you via email. You may unsubscribe at any time, for more information about how your data will be used please read the NGDATA privacy statement.

* denotes a required field