Reuters and Nasdaq serve up ad space in Times Square
12 June 2006 | 1650 views | 0
Reuters (NASDAQ:RTRSY; LSE:RTR) and The NASDAQ Stock Market (NASDAQ:NDAQ) today announced a unique sales alliance that will leverage the combined power of their outdoor advertising electronic displays in Times Square in New York City.
NASDAQ and Reuters signed a non-binding letter of intent, effective June 7, 2006.
The alliance, to be named Times Square 2 will for the first time offer marketers a "one-stop-shop" opportunity to create "roadblock" advertising on the south side of Times Square using the trademark Reuters Sign and NASDAQ's iconic digital billboard known as the NASDAQ Tower.
Leveraging its expertise in working with blue-chip advertising clients and top advertising agencies, Reuters will manage all sales, creative services and development, and will develop and maintain innovative electronic display and interactive technologies for the Times Square 2 sales alliance in close coordination with NASDAQ. Marketers will have the ability to advertise on the Reuters digital display system (The Reuters Sign) and the NASDAQ Tower independently or in combination, reaching the millions of consumers that pass through Times Square daily.
Walker Jacobs, Vice President and the Head of Media Sales for Reuters, said, "In the past, we've had great success with marketers like Nike, Yahoo!, and Sun Microsystems seeking to creatively engage consumers on a large scale in Times Square. With this extraordinary alliance with NASDAQ, we plan to bring some of the same technological innovation to NASDAQ's Tower as we have done with The Reuters Sign over the past years - for example, having the two giant displays interacting with each another. By joining forces with NASDAQ and its landmark Tower, we can expand on the power of out-of-home marketing to consumers exponentially."
Bruce Aust, Executive Vice President of NASDAQ's Corporate Client Group, said: "NASDAQ's Tower has evolved into a symbolic icon for advertisers, NASDAQ and its listed companies, and the general public due to its Times Square location. The NASDAQ Tower is at the forefront of the NASDAQ MarketSite studio and is a multi-functional location representing innovation and leadership for world-class promotional campaigns, news announcements and corporate milestones. The alliance with Reuters is a natural extension of our offering that will enhance visibility within a prime real estate location in the heart of Times Square," added Bruce Aust, Executive Vice President, NASDAQ.
"The Reuters Sign" is the world's largest digital display system spanning 22 stories and features over 7,000 square feet of digital signage. It is located on the Reuters building in the heart of Times Square, and is seen by over one and half million people each day. The Reuters Sign has featured unique, effective, and even award-winning marketing campaigns for marketers such as Nike, Honda, Lexus, IBM, Yahoo!, and AOL who have all creatively engaged consumers in Times Square with innovative promotions, cross media interactivity, and even live performances on The Reuters Sign. The Nike campaign was recognized by Media Magazine and both the Yahoo! and IBM campaigns won gold place at the Interactive Advertising Bureaus MIXX Awards last year.
The NASDAQ MarketSite Tower stands seven stories tall; is approximately 1/4 acre and 10,000 square feet of signage; and consists of nearly 19 million light emitting diodes (LEDs). The Tower sign currently presents market information, NASDAQ messages, advertisements and NASDAQ studio ceremonies throughout the day.
NASDAQ's MarketSite studio in Times Square is a state-of-the-art broadcast facility that provides a dynamic backdrop for companies to celebrate the daily Opening and Closing Bell ceremonies, IPO events, analysts meetings, press conferences and other events. The MarketSite is the home of multiple news outlets that report live up-to-the-minute financial information using NASDAQ's real-time data. The NASDAQ video wall in the studio has a split-level design and is comprised of 96 high-resolution multimedia screens utilized to illustrate stock movements and performance graphs.