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Toronto Stock Exchange revamps Web site

05 June 2006  |  2266 views  |  0 Source: Toronto Stock Exchange

A crisp new format coupled with a streamlined navigation system and a greater emphasis on delivering key information to customers are some of the new features of the new-look, fully bilingual, tsx.com web site.

The web site, one of the busiest financial sites in Canada with 960,000 unique visitors and over 40 million page views a month, has a new look following a six-month redesign project.

André Craig, Director, Equities Content, TSX Datalinx, explains that there were three main objectives for the redesign project: to improve the navigation and usability of the site; to give it a fresh, new look and feel; and to build a foundation that would be flexible enough to add new revenue generating components and grow with the organization. "We're now positioned to add new expanded financial markets content, products and services to the site, which we hope will attract greater numbers of users."

Rather than the typical focus on the TSX Group brands, the new navigation on tsx.com is organized by business area – listings, trading and data. There are drop down menus along the top navigation bar to make it much easier for visitors - from retail investors to listed companies to market professionals – to find what they need. Visitors to the home page are literally within two clicks of getting at information they need through the very intuitive navigation structure. tsx.com is also the access point for TSX issuers using the new TSXconnect investor relations product.

With 80 percent of tsx.com visitor traffic comprised of retail investors, the site now has centralized market activity information. Included for the first time is information on CanDeal benchmarks (bonds and treasury bills) and a list of Toronto Stock Exchange securities that are under a trading halt. The site also provides a number of other enhancements for investors such as year-to-date charts on quote pages and the latest news and company disclosure provided by the Canadian Press and CNX Marketlink. "We want tsx.com to be the leading domain – the resource people think of – for information on Canadian capital markets," said Virginia Pastway, Manager, New Media Content & Design Strategy for TSX Datalinx.

TSX Group worked with an external web development company – Non-Linear Creations – to create the new site.

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