Backbase appoints Sam Boggs SVP, GM North American mid-market segment

Source: Backbase

Backbase, a global fintech company that provides a unified Engagement Banking Platform that improves every aspect of the customer and member experience, today announced the appointment of Sam Boggs III as senior vice president and general manager for the North American mid-market segment.

Working with the global executive team, Boggs will focus on enabling credit unions and community banks to deliver Backbase’s engagement banking technology to North American credit unions and community banks, allowing them to adapt quickly to member and customer demands and innovate on their own schedule.

With two decades of technology experience, Boggs is a proven leader in building high-growth organizations to help banks and credit unions maximize platforms to achieve their business objectives. Most recently, Boggs served on the Commercial Leadership Team at Conduent where he was responsible for the company’s financial services platforms focused on lending and mortgage software-as-a-service products. Before that, he led the Open Solutions division of Fiserv, where his team experienced the highest customer retention and satisfaction levels of all the major core systems.

“Sam has a deep understanding of the needs and opportunities faced by North American credit unions and community banks,” said Jouk Pleiter, Backbase Founder and CEO. “Under his leadership, we will double down on servicing these needs while expanding our market share in the U.S. mid-market.”

Boggs’ appointment adds to the strength of Backbase’s leadership team, following recent additions of Mark Appel as Chief Marketing Officer, Markwin Geneste as EVP Global Sales, and Roland Booijen as General Manager of Ecosystems. These additions, along with Motive Partners’ June 2022 investment, add predictable execution to Backbase’s strong tradition of product innovation.

“This is an exciting time for credit unions and community banks, as technology now allows them to take back control of their innovation agenda,” Boggs said. “Having worked closely with community bank and credit union leaders to drive their growth strategies, I know firsthand the vital role they play in our lives here in the United States, and I know we can help them make a difference through our engagement banking platform.”

A graduate of the University of Maryland, Boggs spent over 10 years on active-duty military service in the Army, achieving the rank of Major. Today he remains actively involved with several veterans organizations, helping service members transition to the private sector. He is also a youth baseball and volleyball coach. 

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