Source: Bold Commerce
With over half of shoppers (53%) abandoning checkout before completing their purchase, retailers have long understood the need to improve checkout, but have previously dismissed it as too costly and complex to change.
In order to drive conversion and grow their business, retailers need to offer tailored checkout experiences based on shoppers’ profiles and how they’re shopping (e.g., device, touchpoint, location). This requires extending the checkout experience beyond conventional ecommerce channels to meet shoppers where they are, with the flexibility to offer payment options that meet their preferences.
The collaboration between PayPal and Bold Commerce enables retailers to accomplish this by bringing payments and checkout together into a single, pre-integrated solution. Retailers can now place checkout capabilities wherever shoppers interact-like blogs, social, and QR codes on packaging. Additionally, retailers can manage and accept a full range of payment methods, including PayPal, Venmo, PayPal Pay Later solution, credit and debit cards, and multiple local payment methods, through a single payment service.
By bringing Bold Checkout together with PayPal’s offering and its more than 430 million active accounts, the collaboration sets the stage for the largest global cross-merchant network effect for ecommerce. Using both PayPal and Bold Commerce, retailers can drive revenue growth through increased checkout conversion on their website and new shoppable touchpoints. Retailers can leverage the headless, all-in-one payments and checkout solution through Bold’s Checkout Experience Suite—and drive more revenue without the cost and time involved to replatform.
“Payment choice and flexibility have always been a critical part of a successful commerce experience-but it’s only one part of the equation. Retailers today need to also offer a tailored checkout experience to help drive increased conversion,” said David Bruce, VP, Global Head of Channel Partnerships, PayPal. “It’s a powerful combination for a composable checkout to plug into any tech stack, and we’re excited to deepen our commerce capabilities with Bold Commerce.”
PayPal and Bold Commerce are currently the preferred payment providers for brands like Harry Rosen and Vera Bradley.
“The checkout experience needs to extend to everywhere shoppers are today, which also means that a full range of payment options need to be available to shoppers wherever they are,” said Yvan Boisjoli, Co-Founder, Bold Commerce. “Through this new integration we’re making it easy and accessible to power checkout anywhere, with any payment method. We’re looking forward to working with PayPal as they make this move into headless commerce.”
Bold Commerce delivers high converting, customizable checkout experiences to power anywhere commerce. The company offers retailers a flexible alternative to their native ecommerce platform checkout, so they can elevate the checkout experience with the risk, cost, or complexity of replatforming. More than 9,000 brands and retailers, including Vera Bradley, Staples Canada, Pepsi, and Mars, currently rely on Bold Commerce to tailor their checkout experiences and maximize checkout completion rates.