United Fintech, the fintech one-stop-shop for banks, hedge funds, and asset managers, has expanded its sales team with the appointment of Raj Rathor as Head of Sales for Athena Systems, EMEA. Raj Rathor joins United Fintech from Enfusion, where he was Vice President of Sales.
Raj Rathor’s 10 years’ experience in the financial technology sector includes product management roles and pre-sales engineering roles at buy-side vendor SimCorp. Before that he began his career as an OTC execution broker at ICAP covering bonds and swaps.
Athena Systems, part of United Fintech, has developed a highly versatile front to back system which is underpinned by a native OMS/PMS, Athena Spark. Raj Rathor’s experience in Order & Execution Management Systems will be invaluable in his new role.
Tom Robinson, Partner and Head of Sales, United Fintech said, “United Fintech’s mission in transforming the way that financial institutions can accelerate access to fintechs is enabling us to attract the very best sales people from within the industry. We are delighted to welcome Raj to our experienced sales team as we continue to gain traction with our ambitious plans.”
Raj Rathor said, “I wanted to join United Fintech because of the fresh nature of its approach in solving complex problems around operating models within the investment management community. Athena can really push the status quo within the space in being a cloud native, open ended, true full front to back solution for buyside firms.”
Athena Systems provides support for investment managers but also prime brokers with complete front office and back-office functionality to ensure their trading and portfolio management operations are handled as efficiently as possible. This translates to a state-of the-art technology stack which is flexible and an integrated platform that includes portfolio analytics, risk (Monte Carlo, historical or parametric), P&L, compliance, order management & full fund/partnership while providing unparalleled security, control, and on the fly API integration.