Source: Digital Insight
Digital Insight Corp., the leading online banking provider, announced today Service Credit Union of Portsmouth, N.H., has renewed and expanded its relationship for consumer Internet Banking and online Bill Payment.
The multi-year agreement extends services to more than 41,000 active Internet Banking users and 13,000 Bill Payment users. Working with Digital Insight and its on-demand model continues to help financial institutions provide superior service and drive growth through the online channel.
Since March 2004, member adoption of Service Credit Union's Internet Banking offering has increased 42%, and its base of online Bill Payment users has increased 62%. Today, nearly 42% of the credit union's members bank online, and approximately one-third of these users utilize online Bill Payment through Digital Insight.
Service Credit Union's online channel growth is particularly noteworthy, considering that a recent study of Digital Insight clients demonstrated that Internet Banking and Bill Payment users provide significantly greater economic return than offline customers and represent the most attractive customer demographic for financial institutions. In addition, Service Credit Union surpassed more than $1 billion in assets in 2005.
Service Credit Union's success in achieving impressive adoption rates reflects its concerted best practices marketing effort and, in part, the credit union's ability to leverage Digital Insight's proprietary growth and retention program. Proven successful in helping hundreds of financial institutions drive adoption and growth of the online channel, Digital Insight's program is a set of best practice marketing initiatives with training programs, sales tools and creative materials that encourage members to utilize more online products and services.
In the last year, Service Credit Union has implemented a Bill Payment flash demo on its Web site, used Quick Start Guides to help educate new Bill Payment users and has participated in several Bill Payment sweepstakes promotions. Service Credit Union also actively uses Digital Insight's Promotion Manager to market to its members while using Internet Banking.
In addition, Service Credit Union cited the ability to offer a robust suite of consumer online products and services from within Digital Insight's "Deep Defense" secure environment as an important member service advantage. Of equal importance to providing reliable service to the credit union's members, Digital Insight's data center delivered a record 99.94% uptime in 2005.
"Enhancing member value is part of every initiative we undertake," said Service Credit Union Vice President Paul Meade. "Working with Digital Insight helps us provide a wide and expanding array of online member services in a secure and reliable online environment, while keeping operating expenses lower than if we maintained an in-house solution. This helps us strategically grow and pass the economic benefits of the online channel to our members."
Through Digital Insight, Service Credit Union offers its members access to Bill Payment, Online Statements, Check Imaging and Check Reorder. Quicken and Microsoft Money users can also seamlessly interact with their personal financial management software through the Web Connect feature. Under terms of the renewed and expanded agreement, Service Credit Union members will have access to Funds Transfer. In addition the credit union will partner with Digital Insight to provide secure online member service with Co-Browse Support.
"Financial institutions that are successful in today's challenging marketplace have recognized the importance of harnessing the powerful growth potential of the online channel," said Digital Insight Chairman, President and CEO Jeff Stiefler. "This renewed and expanded agreement is testament to our ability to help credit unions improve their business results through Digital Insight's on-demand service platform. We look forward to continuing to grow our relationship with Service Credit Union."