NBX, the leading Nordic cryptocurrency exchange, has selected Enfuce, one of Europe’s leading fintech companies, as its card service provider. The partnership allows NBX to offer engaging, loyalty-based Visa credit and debit cards to its customer base, initially in the Nordics.

Cryptocurrencies are becoming more mainstream by the day, with more than 100 million people around the world owning crypto. The cryptocurrency market was worth over $3 trillion last year, according to CoinGecko. Additionally, developments in blockchain technology which underpins digital assets holds promise for real-world use cases.

Norwegian Blockchain Exchange (NBX) lets anyone take part in this trend. An established front-runner in its space, NBX enables people and institutions to buy and trade popular cryptocurrencies like bitcoin and ethereum – securely and with below-average fees.

To realise its vision of providing a more complete financial experience, NBX decided to expand into payments. After a brief discovery process, NBX found that Enfuce had the right capabilities to deliver a rewards-based payment card. Together, they are launching NBX-branded cards that kick back a small percentage of a purchase in the customer’s preferred cryptocurrency.

“I was extremely inspired by NBX’s ambition to launch this truly original payment card. As a flexible payment partner, our top priority is to evolve with our customers’ needs so they can impress their users with relevant and seamless payments. We have a shared goal of providing frictionless, future-oriented financial services to consumers,” says Monika Liikamaa, Co-CEO and Co-Founder at Enfuce.

Enfuce’s Card-as-a-Service covers everything NBX needs to launch and run scalable, compliant, multi-currency payments across borders. The Enfuce team manages everything from card issuing and a BIN Sponsorship to ongoing back-office services. Crucially, the company’s cloud-based payment processing adapts to the unique features required for NBX’s loyalty program.

“Launching the first crypto-kickback payment card in the Nordics marks a true milestone for NBX. A top priority was finding the right partners to work with. In Enfuce and Nordiska, we have found partners who are truly innovative and flexible, with the same high standards of security and compliance that NBX has. We couldn’t be more excited about this new partnership,” says CEO of NBX, Stig Kjos-Mathisen.

As a public company handling big trading volumes, NBX puts compliance, transparency and security at the heart of its business. Leveraging Enfuce’s best-in-class compliance know-how, NBX is able to accelerate an otherwise complex card issuing journey – and be confident in constantly meeting key industry standards like PCI-DSS.

Enfuce also boosts NBX’s ability to launch cards in new geographies with fast time-to-market. This empowers NBX to acquire users through both physical and virtual credit and debit cards – seamlessly integrated with market-leading mobile wallets. The Card-as-a-Service proposition enables NBX to fully focus on delivering a first-class customer experience.