SunGard today announced that Janney Montgomery is live with SunGard's BRASS solution suite across six locations, including its main office in Philadelphia.
Some thirty equities traders at Janney are using BRASS for order management and direct market access, with functionality to provide automatic indications of interest currently being installed.
Janney also uses the SunGard Transaction Network (STN) for 75 connections to buy-side institutions via the FIX protocol. SunGard's commitment to a high level of customer service and support has resulted in the return of several key customer relationships, including Janney.
Broker-dealers like Janney rely on BRASS's comprehensive and automated trading functionality to help achieve operational efficiencies and to help gain a competitive edge in today's rapidly changing trading environment. Specifically, broker-dealers find BRASS's provision of automatic routing and execution of order flow, resilient ASP-based delivery, and high performance, especially during peak trading times, to be a competitive advantage.
BRASS helps customers to control costs, increase productivity and reduce errors by automating and streamlining trading from the receipt of client orders through broadcasting IOIs, routing orders, and matching trades. The BRASS OMS provides the ability to automate and manage all workflows including fee-based trading, NASDAQ agency and market making, NYSE block trading, listed market making, sector-based trading and sales trader. BRASS's fully automated DMA technology offers a broker-neutral platform to help customers rapidly locate the best price across different execution venues and to tap into hidden liquidity. Integrated IOI functionality offers the additional benefit of increasing visibility to the buy side and generating orders from institutional clients. Seamless connectivity via STN provides further automation to help reduce operating risks and costs by eliminating multiple, redundant links to various trading counterparties.
Patrick Lynch, president of SunGard's BRASS business unit, said, "Customer satisfaction is our top priority and our focus on customer service is paramount. Through ongoing discussions with our customers on a one-on-one basis, and through customer user groups and working committees, we are evolving the BRASS solution suite to help them stay ahead of changing requirements."