Since launching the Hay as a Service (HaaS) offering in 2020, the team and the platform’s capabilities have grown and evolved reflecting the strong demand from clients for better financial innovation solutions.

The key attributes delivered to clients include project acceleration and derisking technology execution for start-ups as well as established suppliers who can use the powerful and flexible platform to bring new products to market.

The business has established a reputation for speed, flexibility, control, strong working relationships and a partnership approach. To continue to build on this strong foundation, Hay as a Service (HaaS) has today become Shaype.

Hay Group Founder & CEO Andrew Laycock said: “Customers want new and flexible ways of dealing with their finances and
businesses are seeing a huge opportunity to deliver financial experiences differently.

“Our new brand represents the ambition and evolution of our wholesale financial technology platform which we launched in 2020 to provide single API access to a full suite of powerful financial microservices. Shaype reflects our passion to redefine what is possible in financial innovation.”

Leveraging the opportunity and success in the Australian market, Shaype is a global business with locations in Sydney, London, Belfast and Warsaw. Key industry partners of Shaype include AWS, VISA, Apple and Google