Incentive is built, operated, and supported by eMoney, but firms can offer their own financial wellness app with the white labeling option to differentiate their business and build credibility with their brand in a digital-first experience. Incentive is an employee-based financial wellness solution that helps individuals achieve their financial goals no matter where they are in their financial journey and puts the retirement plan advisor at the center of the client relationship.

Available through retirement plan advisors, Incentive is a self-led planning and budgeting tool aimed at educating a broad audience about basic planning concepts and encouraging behavioral changes to help users achieve their goals in engaging and actionable ways.

“A firm’s brand reflects their purpose, promise and value as a trusted resource. With their own financial wellness app, firms can stand out from the crowd and deliver on the promise of their brand by helping individuals on their financial journey,” said Chad Porche, vice president of product innovation at eMoney. “This will enhance their client relationships and reputation to help improve client retention and growth.”

Pensionmark Financial Group is one of the first firms to utilize the white labeling option and deliver its own branded digital-first experience to participants. Through the partnership with Pensionmark, more than 4,500 employers will have the ability to offer access to Incentive for their employees. First introduced at Pensionmark in 2021, implementation will continue into 2022.

“We were early adopters of the eMoney technology as a foundation for our Financial Wellness platform due to the breadth and depth of the resource stack,” said Troy Hammond, CEO of Pensionmark. “The addition of the Incentive application has solved the greatest challenge we face as an industry, which is getting employees engaged. We can now meet employees no matter where they are in their financial journey, whether they are just starting out or require complex financial planning.”

“A partnership of this size enables us to get more plans to more people. Helping retirement plan advisors meet the financial needs of a more diverse group of people is a key goal of Incentive,” added Porche.