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Impact banking app Novus goes live

Source: Novus

After $5 million USD of investment, Novus, the impact banking app, has officially launched to the UK public.

With Novus, every time a user taps their card, real-time ‘impact’ points are donated to various environmental and social causes such as funding meals and cleaning the ocean. Customers can then follow their impact to see just how much of a difference they are making and track and offset their carbon footprint based on their card activity. Even the bank card is compostable!

Novus helps members generate a positive impact on the world around them with every purchase without costing an extra penny. Novus uses interchange fees (the classic debit card fee your bank collects whenever a customer makes a purchase) and shares a part of that fee automatically with the impact cause of your choice within the app. Users can choose whether they want their contribution to plant trees, donate books, provide clean water, save turtles, and more.

The Novus App also tracks a user's carbon footprint based on their spending habits and allows them to spend their Impact Coins in a way that offsets their carbon footprint.

Hris Nedyalkov, CEO and Co-Founder of Novus at Novus, said: “We’re so excited to be launching Novus to the public! It has been no small feat building a new banking model during a global pandemic, but everything we have been able to achieve in the last 9 months is a credit to our fantastic team.

Shruti Rai, Chief Growth Officer and Co-Founder at Novus added: “We can’t wait to open up Novus to everyone who wants to make a difference to the world around them. After building a waitlist of over 30,000 people during our beta period, it’s going to be really exciting to watch our community continue to grow in the weeks and months ahead.

As well as all of the banking features you’d expect, Novus allows users to shop sustainably and earn rewards at the same time! Discover over 100 ethical brands across different categories that help you live a more sustainable and carbon-neutral life. Earn cashback rewards and impact coins when choosing them for your essential purchases.

Fully B Corp certified and partnered with payments provider, Visa, Novus is a mission-driven organisation with a vision to become the ‘Super App’ for the growing conscious consumer segment.

Jill Docherty, Executive Director, Business Development (UK & Ireland), Visa, said: “Digital payments can empower consumers to understand, measure and manage the social and environmental impact of their everyday spend.

"We are thrilled to be working with Novus on the launch of their innovative solution which will help conscious consumers use their purchasing power for good.”

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