As the former head of consumer product management at Novi—Meta’s fintech product group—and a senior product leader at SoFi and PayPal before that, Colbeci brings deep crypto and fiat payments and financial services experience to Checkout.com. In this newly created role, he will oversee the company’s product management, product operations and design functions worldwide.

The news is part of the company’s broader executive team expansion—including the addition of a new CFO, CHRO, CMO, CRO and CTO this year alone. And it marks a notable focus on the plans to continue enhancing its cloud-based service offering for enterprise-scale merchants around the world.

“At our core, we are passionate about the application of emerging technologies to solve real-world opportunities for enterprise merchants,” said Guillaume Pousaz, founder and CEO at Checkout.com. “Meron’s experience as a close partner and customer at Novi—and his years with numerous other fintech leaders—means he’s well-positioned to take our product efforts to the next level. I’m excited to partner with him as we push the boundaries of what’s possible.”

Colbeci was drawn to the opportunity in part because of the company’s continued investment in alternative payment methods and emerging digital currency technologies--as well as its unique and differentiated vision for the future.

“Having worked with Checkout.com before, I had a good sense of how great the technology was and how capable the team was,” said Colbeci. “As I spent more time with Guillaume and the rest of the leadership team, I was inspired by the focus on building customer-first technologies that will help democratize access to the digital economy.”

Colbeci will be based at Checkout.com’s office in the San Francisco Bay Area, and plans to relocate with his family to the center of the company’s product and development efforts in Europe over the next year.