Added to this success, Novus has also become the first digital banking app in the UK to become a certified B Corporation™.

Founded by five entrepreneurs with shared experience in fintech, software growth and sustainability, Novus is a next generation digital banking and lifestyle app that uses the power of technology to generate positive impact from everyday financial activity. With a mission to become a ‘super app’ for the growing ‘conscious consumer’ segment, the current crowdfunding campaign is aimed at attracting like-minded investors and early adopters to join the company’s journey and help shape the future.

Following a successful BETA phase, the Novus app will be available to download on the app store from 15th December 2021, with plans to give initial access to its investors and 25,000+ users that are currently on the Novus waitlist, before becoming available to the wider UK market in January 2022.

The early success of the crowdfunding campaign that’s trending to exceed seven figures comes six months after Novus secured over £1 million in pre-seed investment, together with several impressive achievements including achieving B Corp™ status, receiving regulatory approval from the Financial Conduct Authority (FCA), signing over 100 sustainable brands and 10 NGO partnerships, and successfully building its own proprietary core banking infrastructure.

Co-founder and COO of Novus, Andoni Pina Sigg, explained: “We are extremely proud of what we have achieved to date including our most recent status as a Certified B Corporation™ and feel incredibly encouraged by the early response to our crowdfunding campaign as we bring the Novus mission to the UK market.”

Co-founder and CEO of Novus, Hristian Nedyalkov, added: “Our goal is to create an ecosystem that connects consumers’ everyday spending habits to purpose-driven brands and projects making a difference and we want to reach as many people as possible in the UK to check out our app and help us harness the power of collective action. And this is only the first step towards our vision of building the super-app for conscious consumers.

“Whilst other banks reward their customers with points to buy more ‘stuff’, Novus helps consumers turn their everyday spending habits into a force for good, by giving back to social and environmental causes every time someone ‘taps’ their Novus card – whether that’s helping fund meals or education for those in need, empowering women, cleaning the ocean and so much more.”

“What’s more, we encourage our growing community of conscious consumers to discover and buy – when necessary – from an expanding range of over 100 ethical and sustainable brands and provide rewards for their sustainable purchases in the form of cashback, discounts and more. Everyone can view the impact they have generated through Novus within the app, as well as track and offset their carbon footprint based on card activity” added Shruti Rai, Co-Founder and Chief Growth Officer of Novus.

Chantal Ambord, Angel Investor and ex Accel VC Scout added: “The biggest thing I look for as an investor is the team behind the idea and it’s been great to meet the founding team at Novus, who are so dedicated to build a fintech that serves a purpose beyond money management.”

Headquartered in London, Novus has expanded its headcount to nearly 30 professionals over the last six months in preparation for its launch and scaling phase. The team has a clear roadmap ahead with a focus on making “impact banking” a handy everyday tool for conscious consumers in the UK and beyond.