Devised by Metro Bank’s in-house creative studio and external agencies Goodstuff and Mr President, each store will host a Magic Money Christmas Tree until January 3rd. Customers, colleagues and visitors will be able to donate through cash over the counter, via the in store coin counter Magic Money Machine or via cashless donations by scanning the QR code on the ‘magic’ gold coins.

“This is a tried and tested campaign that generated significant results last year. This year we are even more passionate about making a difference in our local communities through targeted, inspirational campaigns that motivate consumers to act,” explains Jessica Myers, brand and marketing director, Metro Bank. “We believe that once again, our Magic Money Trees will inspire more people to support children in their local community and will help local charities positively impact the lives of local children in need”.

The local children’s charity being supported are Make A Wish, The Baby Bank, Level Trust, Children with Cancer UK, Comic Relief, Rockinghorse and 2Wish, as well as children’s hospices Helen & Douglas House, Acorns, Little Havens, Martin House, Children’s Hospice South West and children’s hospitals Great Ormond Street, Alder Hey, Royal Manchester and The Children’s Hospital.

The campaign will be supported with a national media campaign across digital display and paid social channels. In addition, Metro Banks stores in Clapham and Sheffield will also be receiving localised support across OOH and Publishing as well as digivans, ad bikes, ad walkers, and leafleteers on each weekend leading up to Christmas.