And we want to offer a range of opportunities that reward the creativity and passion that goes into making TikTok the global community it is - a unique place where culture starts and creativity knows no bounds.

Today, we're introducing Creator Next, where eligible creators can easily unlock new and existing tools to be rewarded for their creativity on TikTok. Alongside Creator Next, we're also introducing two new features that allow the community to show their appreciation for creators. From those making TikTok videos 'just for fun' to side hustlers and those who consistently create, we know creators have different goals, motivations, and expectations. Designed with this in mind, the features available through Creator Next offer a variety of ways for the TikTok community to reward their favorite creators.

New tools in Creator Next

The new Tips feature allows people to directly show gratitude to creators for their content, much like recognizing exceptional service or giving a standing ovation. As is standard for tipping in person, with Tips creators will receive 100% of the tip value. Payments are processed by Stripe, which allows creators to sign up in seconds and manage their earnings in a simple dashboard. Video Gifts, also available today, allow creators to collect Diamonds through virtual gifts from people showing appreciation for the TikTok videos they love most.

We also want to make it easier for creators to collaborate with brands on TikTok, where a creator's recommendation on products and services can spark massive moments for brands worldwide. That's why we're opening the TikTok Creator Marketplace (TTCM) to more creators. Through Creator Next, eligible creators with 10K followers or more can now sign up to TTCM to collaborate with brands on opportunities that fit their interests and creative style, opening up new earning potential.

TikTok’s Tips feature is built on Stripe Connect: Stripe’s platform product that’s helping companies including Clubhouse, Medium, Nifty Gateway, Patreon, Stir, Substack and Twitter build two-way marketplaces that manage both pay-ins and payouts, helping creators around the world make money more easily from users in 185 countries.

Alex Vogenthaler, Product Lead for Connect and Enterprise at Stripe: “Stripe was built to arm upstart entrepreneurs, and creators are some of the most important today. Stripe’s tools are helping millions of creators and businesses around the world earn money online—exactly what we mean by ‘growing the GDP of the internet’.”