Lydia uses Bitpanda’s White Label Solution, a cutting-edge API-driven infrastructure that enables fintechs and traditional banks to give their customers 24/7 access to investing.

Founded in 2014 as a crypto-trading company, Bitpanda has evolved into a leading investment platform offering users the opportunity to invest in a wide range of digital assets: cryptocurrencies, stocks, ETFs, precious metals. The fintech recently entered the B2B2C market by launching its White Label Solution, which enables fintechs, traditional banks and online platforms to give their users access to trading, compliant and secure, with the look and feel of their brand.

Bitpanda's service is now fully integrated with Lydia’s super-app, and transactions are executed via Bitpanda. Over 5 million Lydia customers will soon be able to invest in a wide range of digital assets ranging from cryptocurrencies to commission-free fractional stocks*, including the CAC40, ETFs, and precious metals - from as little as 1€.

Eric Demuth, Bitpanda Co-founder and CEO, said: “At Bitpanda, we are firm believers in the innovative power of digital assets and blockchain technology. Our goal is to reimagine what it means to invest, by making simple, easy-to-use financial products for everyone. This is why we are delighted to partner with Lydia to offer a state-of-the-art trading experience to Lydia’s users through the Bitpanda White Label Solution. We are confident that this is just the beginning: we are committed to offering everyone investment options for any budget and risk appetite, at the tap of a button!”

“With Lydia trading, our ambition is to widen access to investment assets, to make it accessible to everyone whether they are simply curious, beginner investors or experts. Our users get to choose what their money finances, contrary to the traditional bank system. We are the first on the French market to provide such an extensive range of digital assets”, adds Cyril Chiche, CEO and Co-founder of Lydia.