Datacard launches smart card platform for branch issuance

Source: Datacard

Datacard Group, the world leader in secure ID and card personalization solutions, today introduced a comprehensive new solution that simplifies the branch issuance of smart cards.

The Datacard EMV based branch issuance solution includes the software, hardware and professional services needed to implement EMV compliant smart card programs that maximize speed and security and minimize data theft, errors and delays at branch bank locations.

"The Datacard EMV based branch issuance solution dramatically reduces the cost and complexity of branch-based smart card issuance," said Neil Crocker, vice president of marketing and product management for Datacard Group. "It makes it possible to have new or replacement smart cards in customers' hands just minutes after they walk into a branch bank location."

Highly scalable, the Datacard EMV based branch issuance solution can be used for instant issuance at one or many branch locations and also supports a combination of centralized and decentralized branch issuance. Based on the new Datacard Affina One Step issuance software configuration, which greatly simplifies the personalization process, the solution's modular design protects issuers' investments as their smart card programs grow. Since cardholder data stays in-house, issuers maintain full control over the security of their data.

Designed using interoperable and open standards, the solution's software and hardware components have been fully tested and integrated to help ensure seamless operation, without disruption to any existing card programs. In addition, Datacard smart card experts offer a full range of services to design and implement a branch issuance program that aligns with issuers' business goals.

"As the EMV card issuance deadline looms, we know that many of our branch issuance customers need an easy and affordable plan for compliance," said Crocker. "They look to Datacard for our demonstrated expertise in providing a complete solution that keeps them in control of their operations every step of the way."

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