Pennyworth was founded to help busy professionals, managers and business owners plan for and achieve their most important life aspirations. Its new app puts people in control of their financial futures by helping them prioritise goals and create tailored financial plans in a few taps.

The app draws on decades of personal finance experience to give customers collections of goals to suit their age and time horizon, discover how to achieve them, and also shape their own unique goals. It uses a sophisticated algorithm to create tailored financial plans based on an understanding of each user’s goals and circumstances.

Jeremy Takle, founder and CEO of Pennyworth, comments: “Pennyworth serves people with complex financial needs that would benefit from better planning but don’t yet have sufficient income or savings to warrant wealth management or private banking services.”

“Traditional banks have neglected aspiring affluent individuals, who have complex needs but can only access generic financial products. We are putting a digital bank manager in peoples’ pockets and providing an alternative financial planning process fee-free.”

Ben Harvey, founder and Chief Product Officer of Pennyworth, comments: “Setting goals is one of the most effective steps for achieving your ambitions, but people frequently have more pressing things to think about than financial planning.”

“With Pennyworth, you can set your goals and in one tap create a personalised financial plan to achieve them - all in the time it takes to drink a cup of hot coffee. There isn’t anything else like this on the market.”