VeriFone expands Vx product line

Source: VeriFone

VeriFone Holdings, Inc. (NYSE: PAY) today announced U.S. availability of the Vx 570 countertop payment solution, providing a next-generation migration path for users of the VeriFone Omni 3750 and filling out the Vx Solutions product family, which now includes a full range of countertop and wireless systems.

With availability of the Vx 570, the Vx Solutions product family now features an array of highly secure countertop systems - from single function to robust multi-application, IP-based systems - as well as portable wireless systems. The Vx Solutions products enable acquirers and Independent Sales Organizations (ISOs) to meet the varied needs of all merchants with a complete line of hardware and software solutions based on a single architectural platform.

"The Vx 570 is a powerful successor to the Omni 3750 and provides customers with a logical migration path that offers seamless backward compatibility," said Paul Rasori, VeriFone vice president of product marketing. "Vx Solutions was architected to ensure our channel partners can smoothly migrate their merchant customers who can continue to leverage their existing Omni 3750 applications while enjoying added speed and performance benefits and greater flexibility in the number and type of applications they operate."

The feature rich Vx 570 is complemented at the entry point level by the Vx 510 and Vx 510LE. Hundreds of thousands of these units have already been deployed worldwide, including those sold under the Omni 3730 and Omni 3730LE labels as they were originally introduced in the U.S. These systems are now being repositioned in the Vx Solutions family to reflect that they run on the Verix V application platform, the foundation for the Vx Solution family, and are already certified with most major processors. The Vx 510 and Vx 510LE provide extraordinary performance in a sleek, compact design that's ideal for a wide variety of retailers. Incorporating a built-in thermal printer with drop-in "clam shell" paper loading, the Vx 510 and Vx 510LE feature a bright backlit display, ATM-style interface and on-screen prompts.

Wireless members of the Vx Solutions family include the Vx 610 portable powerhouse, and the upcoming Vx 670 - the industry's smallest all-in-one wireless handheld payment system that was previewed this past winter. The Vx 610 provides blazing performance, high-end functionality and exceptional ease of use, uses Wi-Fi, CDMA and GPRS wireless technologies, and features long battery life and high capacity. The Vx 670, which will be formally introduced later this spring, is a remarkably light-weight and stylish fully functional mobile payment system with a rugged case that is impact-resistant and spill-resistant to endure the most demanding conditions.

All Vx Solutions include a 32-bit ARM9 microprocessor for high performance and high security; a consistent user interface across multiple form factors and price points; and leverage the newer Verix V platform as well as existing Verix application development to reduce time to market.

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