Bank of America poaches Citi CMO Mary Hines Droesch to head up consumer and SME products

Source: Bank of America

Bank of America today announced that it has hired Mary Hines Droesch as Head of Consumer and Small Business Products.

Droesch brings more than 20 years of industry and leadership experience and deep product knowledge to Bank of America. She most recently served as Chief Marketing Officer for Citigroup’s U.S. Consumer business.

Droesch joins Bank of America’s Regional Banking leadership team, reporting to Dean Athanasia. She is responsible for leading the strategy, design, development and management of all lending and deposit products across Retail, Preferred and Small Business client segments, along with banking products for the company’s wealth management businesses. She will also work closely with the company’s Enterprise Payments and Digital teams on payment integration.

“Our product team plays a critical role in our high-tech, high-touch approach to building relationships with clients by ensuring our industry-leading solutions stay ahead of clients’ evolving needs,” said Dean Athanasia, President of Regional Banking. “Mary has a proven track record of working with client-facing and digital teams to deliver for clients. She will ensure that we continue to design, enhance and deliver innovative solutions that help make our clients’ financial lives better.”

Droesch began her career with Accenture and has held consumer product positions at both American Express and Citigroup. As Citi’s CMO, she led an organization of over 500 employees across its U.S. cards, retail banking, wealth management and mortgage businesses. She holds a Bachelor of Arts degree in Economics and Political Science from Boston College, and an M.B.A. from Columbia Business School. She resides in New York City with her husband and two children.

This year Bank of America has been recognized with more than 170 industry awards for its innovation, solutions, financial technology, and delivering exceptional service and experiences to its Retail, Preferred and Small Business clients.

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