Just one month after its move into new City-based premises, ATM:ad has taken on another new recruit to boost its growing sales team.
Ed Howard Williams joins ATM:ad - which enables third-parties to advertise on bank and building society cash machines - from CPA Ltd, an ambient sales company specialising in washroom advertising. Previously he worked as an Account Manager at Media Icon where he handled a variety of sales propositions including Oxigen Screens and Granada service stations, and at Clear Channel and Katz Radio, where he worked on the sales team.
Jack Vincent, ATM:ad's Media Sales Director, said: "Ed is an ideal candidate for us because his career so far has been steeped in ambient, and alternative advertising mediums. He understands how to deal with the outdoor specialist agencies as well as with direct clients, and this kind of knowledge is invaluable. He will be a crucial member of our growing team."
An increasing number of clients are seeing the benefits and "cut-through" that ATM:ad can deliver as a digital, one-to-one communication with relevant audiences in out of home environments including supermarkets, high streets, petrol forecourts, universities and London Underground stations. Unprompted recall as high as 62% has been a key factor in attracting blue chip clients to ATM:ad including Nestle Rowntree, British Airways, Fox Home Entertainment, British Eurosport and Sony Pictures.
Separately, The Home Office is unveiling a two week advertising campaign with ATM:ad on cash machines across the London region aimed at preventing "acquisitive" theft crimes.
The campaign, which was planned and bought by Posterscope, will encourage cash machine users to keep their valuables hidden away from potential thieves.
The ads will run on 294 cash machines throughout London including London Underground sites, shopping malls, high street sites and petrol stations. The campaign breaks on April 17th and will run until April 30th. The campaign is expected to deliver 5.6 million impacts and 1.4 million guaranteed one-to-ones.
The creative for the campaign, which is being produced by the Home Office's creative agency RKCR/Y&R, will focus on specific items such as cash cards, mobile phones, MP3 players and laptops, and highlights the popular message: "Keep it Safe, Keep it Hidden".
Chris Kirby, Home Office Senior Marketing Manager, said: "Using ATM:ad to run this campaign enables us to get advice to customers in the heart of the capital, in places where they are vulnerable to acquisitive theft. The message is simple, and we feel it comes over very clearly in these ads, when customers' minds need to be on keeping their cash and possessions safe."