Serrala, a fast-growing global financial automation and B2B payments software company, today announced that it has secured a majority investment from Hg, a leading global software and services investor.
Following the transaction, Serrala’s CEO Sven Lindemann and existing investor, Waterland, will continue to support the business and remain as significant minority shareholders in the business.
As a global software provider, Serrala automates and optimizes financial processes for companies of all sizes, allowing them to save costs, to minimize fraud risks and to gain additional process transparency. Through innovative solutions, Serrala enables the automation of incoming and outgoing payments and invoices as well as cash management processes.
“Since the beginning of our partnership with Sven Lindemann and the Serrala team, the company has developed from a hidden champion to a global leader. Today, Serrala is known as a leading software specialist for automating financial processes and B2B payments, both for SMEs as well as blue chip clients. During our partnership, we were able to acquire five companies, which have strategically increased Serrala’s geographic presence as well as its service portfolio. We are very proud of this development and are looking forward to our joint growth journey in the future”, says Dr. Gregor Hengst, Partner at Waterland Private Equity.
Stefan Margolis, Partner at Hg, says: “Serrala is an ambitious, global financial software business, offering truly differentiated SaaS solutions into the ‘Office of the CFO’. Hg has been investing in this sector for decades and recognizes Serrala’s huge potential to continue this growth trajectory. We’re excited to be backing Sven and his team, who have successfully grown and internationalized the firm over the last few years, through impressive organic growth and strategic acquisitions.”
“The investments made in cooperation with Waterland expanded both, the functional range of services and the technological portfolio to include cloud solutions. Today, this forms a unique platform that represents the digital ‘Office of the CFO’, where financial processes and payments are automated and optimized. Building on our strong organic and inorganic growth, as well as our investments in cloud technology, we are proud to welcome Hg to the team for this new chapter of our success story. As a specialist software investor, with a track record of growing technology businesses, they will work alongside the Serrala team to take the business to the next level”, says Sven Lindemann, CEO of Serrala.
The terms of the transaction have not been disclosed and completion is subject to customary closing conditions.