Applying analytics and automated decisioning capabilities to the enterprise, Blaze Advisor, part of Fair Isaac's solutions and technologies for Enterprise Decision Management (EDM), is designed to automate operational business and can develop, deploy and maintain rules-based business applications. HP Open Bank is an Adaptive Enterprise delivery framework designed to help financial services companies achieve a single, real-time customer view.

In addition to Blaze Advisor, Fair Isaac is working with HP Open Bank to integrate the industry-standard fraud detection capabilities of Fair Isaac's Falcon Fraud Manager and Falcon One system, Fair Isaac's single-platform solution designed to address multiple types of fraud across an enterprise. The complementary capabilities of HP Open Bank and Falcon One will provide financial institutions with a single payment transaction view for efficient fraud monitoring and detection.

"This relationship demonstrates the commitment and capabilities of both Fair Isaac and HP to advance Enterprise Decision Management in retail banking," said Dan Brousseau, Fair Isaac's Director of Strategic Alliances. "This integration, which was achieved in less than a week's time, can detect activity such as fraudulent behavior on a customer's activity profile or recognize customer account transfers in real time to automatically trigger response from call centers and offer customers services such as lending products with specially tailored repayment terms."

"To be effective in today's marketplace, financial institutions must ensure that their interactions with customers provide added value - they must be timely, have appropriate content and respect the consumers' preferences for communications methods," said Kathleen Khirallah, Research Director, Retail Banking at TowerGroup. "Whether the message is for marketing, improving service, or fraud prevention, consumers have become more demanding and their expectation is for meaningful, time-sensitive, content-rich dialogues."