Thanks to the turnkey and customizable subscription solution Particeep Plug, the insurance company MetLife France, will accelerate the distribution of Funeral Insurance, Hospitalization Guarantee and Accidents directly on its website and via its sponsors (credit organizations, mass distribution, etc.).

This collaboration allows MetLife France to digitize the subscription processes for its products and to simplify their integration into all customer interfaces and information systems of the partner network.

Indeed, the Particeep Plug solution enables the creation in record time of financial product subscription journeys and their integration without IT development on any platform with a simple copy + paste of a line of code.

By implementing end-to-end online customer journeys with Particeep Plug, MetLife France wishes to:
• Acquire new customers on third-party sites by offering plug and play subscription journeys;
• Improve the conversion rate through better customer engagement;
• Increase customer satisfaction by offering a complete digital experience with the assistance of an advisor if necessary.

A seamless customer experience

Bringing a seamless and an end-to-end, customer experience was one of MetLife's challenges.

In addition to the self-care 100% digital subscription process made available to prospects on the MetLife website and those of its distribution partners, the insurance company offers its sponsors the possibility of relying on an innovative solution. as part of their day-to-day sales activity.

David Ancelin, Digital Manager of MetLife France, declares: “The digitalization of our insurance journeys, both in own brand and for our partners, has become essential to respond to the current acceleration of digital uses and improve the experience offered to our customers. . The Particeep Plug solution allowed us to save precious time in the deployment of our digital strategy thanks to turnkey courses, easy to integrate and duplicate for the whole of our partners. The expertise of their teams, their support and their availability have also proved useful for MetLife."

Steve Fogue, President and Co-founder of Particeep, adds: “At Particeep, we are committed to enabling financial institutions to digitize all the channels for subscribing to their financial products in record time and without IT development. The adoption of Particeep Plug by the insurance company MetLife, leader in its market, reinforces the added value of this solution in the service of omnichannel distribution for insurers and their distribution partners."