WiseAlpha, the UK’s leading digital bond market provider, has announced it has appointed Andrea Rebusco as its new Chief Commercial Officer, as the company sets the bar for growth even higher in 2021.
Andrea was previously WiseAlpha’s Managing Director and the Head of Growth and Strategic Partnerships where he played a key role in building strategic partnerships with retail brokers, digital banks and financial networks.
He will now be responsible for driving WiseAlpha’s strategic roadmap as it builds perception of its unique offering of corporate bonds made available via fractions of bonds in household name companies to private investors through its award-winning self service platform.
Andrea joined WiseAlpha in 2019 bringing with him a wealth of experience from a number of senior leadership positions. Before WiseAlpha, he was Head of EMEA Trading Services at IG Group, where he led a team of one hundred client-facing professionals.
As CCO, Andrea will be central to WiseAlpha’s growth strategy using his proven track record of achieving business growth through partnerships, enhanced customer acquisition and client relationship management experience to ensure the business’ continued success. His technical expertise and history of delivering strong customer services and relationships will equally support WiseAlpha’s plans to integrate new features and advancements to its service as it works to boost access to the world of corporate bonds online.
On his appointment Andrea says: “WiseAlpha is the UK’s only digital bond market so it’s exciting to work for a company with a truly unique service offering. I’m excited about getting stuck in at such a transformational period in the company’s history. I’ll be leading WiseAlpha’s communications strategy and working on some exciting partnerships and commercial opportunities that forge great new ways to market. I’m looking forward to building on the successes of recent years and to building engagement with WiseAlpha’s exciting commercial proposition."
WiseAlpha CEO Rezaah Ahmad says: “Andrea has an extremely impressive professional record. Having worked across senior leadership teams, he has brilliant commercial acumen and experience in developing and delivering exciting solutions and partnerships. I am confident he will be a huge asset to the business as we ramp up our commercial development and continue to innovate our digital service.”