This latest offering broadens Trendrating’s existing solution suite that offers data feed and cloud-based performance and systematic solutions to buy side institutions including asset and wealth managers, hedge funds, family offices and registered investment advisors (RIAs). These participants now have another means of accessing a key solution for portfolio risk control and optimization within their active and discretionary investment activities.

Professional investors can now enrich the decision process and maximize returns profiting from the pattern recognition model developed by Trendrating and used by hundreds of professional equity managers. “Portfolio Sentinel“ (PLUS) enables investors to capture price trends and reversals more effectively by using the innovative methodology to “rate trends“ developed by Trendrating.

This adds a layer of actionable market intelligence designed to deliver alpha. The ratings (A,B,C,D) and broader metrics facilitates an easy and fast assessment as to the direction and quality of actual price trends, adding an objective, pragmatic sanity check across portfolios. The application supports a broad range of functionality including the rating of individual holdings, alerts for upgrades and downgrades, the aggregated rating of portfolios, the specific rating of sectors and the possibility to simulate portfolio optimization and the resulting impact.

Bloomberg Terminal subscribers globally can access the Bloomberg App Portal at {APPS} where they can search for applications that help users accomplish specific tasks, such as value and price securities, visualize and analyse data or use new charting solutions. Applications can be licensed and operated seamlessly from within the Bloomberg App Portal.

Trendrating CEO, Rocco Pellegrinelli, says, “The increasing complexity of stock markets, where trends are driven more by the big money flows and less by fundamentals is pushing a growing demand for the advanced analytics and technology solutions that we offer. We are thrilled with the opportunity to offer our app to Bloomberg Terminal users, providing additional intelligence to active portfolio managers.”

Mike King, Global Head of the Bloomberg App Portal, added, ”We are always looking to enhance the breadth of services available to Bloomberg Terminal users through the APP Portal with new and innovative providers. Trendrating’s Portfolio Sentinel achieves that with their advanced analytics complementing our existing services while adding value for our Terminal subscribers. We are delighted to have them on-board.”