goDonate’s mission is to provide charity supporters with the optimum online user experience, making it as simple and convenient as possible to donate through a charity website. The platform manages millions of pounds in donations annually.

Charities using the goDonate platform will soon be able to offer GoCardless as a convenient payment method to collect donations from their supporters via direct debit. An easy-to-use API integration supports both regular and one-off donations, bringing increased visibility and predictability to the payments process.

“goDonate is one of the leading donation platforms in the charity sector working with medium to large charitable organisations. Setting up and managing direct debit payments can often require too much manual intervention, and we wanted to offer a robust solution for both one-off and regular donations that would meet the expectations of our charity partners,” said Vicky Reeves, Managing Director Digital at WPNC, which owns goDonate.

“The payment process with GoCardless is really simple and convenient for those who want to donate. And, it removes the high level of administration for our charity partners, providing live status updates on payments and notifications of payment failures, allowing them to save time and reallocate resources to focus their efforts on fundraising.”

Charity giving grew during lockdown according to a recent analysis of goDonate data. One-off online gifts grew by 561% in the three months to 30th June 2020, compared to the same period in 2019. There was also a 112% rise in regular donation income (for gifts under £49) during lockdown in comparison to the same three-month period last year. The volume of online regular donations has risen by 72%.

Companies that prioritise pull-based payment methods can avoid the high transaction costs and hidden fees associated with legacy payment methods, as well as the costs associated with chasing late and failed payments, which ultimately leads to involuntary churn and lost revenue. In companies using GoCardless, staff spend 59% less time on average managing payments, according to IDC’s "The business value of taking recurring payments with GoCardless".

“We are proud to partner with goDonate to help more charities manage their recurring payments more effectively. We enable donors to set their direct debits online and make it easy to change the amount of their recurring donations with a single click. Our API means that charities can now collect payments quickly and seamlessly straight from donors’ bank accounts, resulting in a more predictable income and cash flow pipeline,” said Pranav Sood, Vice President Small Business at GoCardless.