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Razer Fintech partners Perx Technologies on mobile-first customer engagement

Source: Razer Fintech

Razer Fintech, the fintech arm of global youth lifestyle and gaming brand, Razer, partners with Singapore based Lifestyle Marketing SaaS (Software as a Service) Platform, Perx Technologies, to redefine mobile-first customer engagement in the financial services industry.

This strategic partnership will enable Razer Fintech to redefine the banking experience for users, especially youth and millennials, in its path to building the world’s first Youth Bank.

While leveraging on Razer’s global following amongst the gaming and youth communities, the redefined user experience will appeal to digital-natives, whereas data-led attributes related to lifestyle, preferences and goals play a vital role in the wider customer engagement strategy. Partnering with Perx, Razer Fintech aims to engage and provide interactive mechanisms and rewards to users dynamically and instantly.

As a digital-native and mobile-first fintech company, quick time-to-market and scalability for rapid growth globally is a must for Razer Fintech. The Perx platform’s highly scalable API based architecture will enable Razer Fintech to implement and manage both technical and customer engagement related changes quickly and smoothly.

By integrating the well-known concept of gamification into the transaction-oriented traditional banking industry, Razer Fintech customers are set to experience a seamless, digital lifestyle –personalized to reward every action. The Perx platform further ties the last-mile customer experience with relevant business KPIs to monitor the effectiveness of the customer engagement to drive better results.

This partnership is a natural fit. With a global ambition, Razer Fintech has established a strong digital payment ecosystem encompassing end-to-end solutions for its users and Perx is redefining customer engagement and loyalty in the digital economy with its category-creating Lifestyle Marketing platform.

Commenting on the partnership, Anna Gong, CEO, Perx Technologies, said, “With the world’s commerce heavily dictated by the consumer’s smartphone, it’s becoming increasingly harder for brands to shift from building transient and transactional to long-standing meaningful relationships with consumers. We are thrilled to partner with Razer Fintech in enabling them to reinvent banking traditions and to back their ambitious goal of building the world’s first youth bank”.

“Continuously engaging our customers through regional and global challenges have played a key role in the strong following Razer enjoys globally. We are happy to support Perx, a homegrown startup and we look forward to expanding the Perx platform regionally and globally as we continue to grow our business in new geographies. This strategic partnership with Perx will enable us to deliver the same world-class experience millions of Razer customers are used to, in an industry like banking that beckons to be redefined,” said Eduard Fabian, Chief Technology Officer at Razer Fintech.

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