Caroline joined Wealthsimple in August 2018 and has led the company’s operations and growth over the past two years. Prior to Wealthsimple, Caroline worked as a consultant for McKinsey & Company for five years after establishing her career in Silicon Valley. Caroline holds degrees from Harvard Business School, Yale and Oxford. In her new role she will lead the company’s strategy and operations for both the UK and European business.

Caroline replaces former CEO Toby Triebel, who led the launch of the UK business in 2017 and is leaving the company for a new opportunity. Toby will remain on as an adviser to the business for a period of time.

“I’m really proud of everything we’ve accomplished over the past four years in establishing our presence as a competitive digital investing option in the UK. It’s exciting to see Wealthsimple move into the company’s next phase of growth under Caroline’s leadership and continue on its mission to make investing easy and accessible for everyone.” - Toby Triebel

“We have big ambitions as a company and the right team, strategy and growth in place to help us deliver on our goal of helping people secure a stronger financial future. I look forward to leading the company as we remain focused on building out our core investment product and growing our business-to-business offering in the UK and Europe.” - Caroline Murphree

Wealthsimple is a financial company on a mission to help everyone achieve financial freedom by providing investment products and advice that are accessible and affordable. Clients can sign up and get invested in a low-cost, globally diversified portfolio in less than ten minutes with unlimited access to human advice. Last year the company also introduced a business offering that partners with financial firms looking to deliver an exceptional digital client experience to their customers.

Wealthsimple currently manages over £4 billion in assets globally and more than 1 million people use Wealthsimple products in the UK, Canada and the US.