Source: Hang Seng Bank
Hang Seng Bank’s ongoing investment in digital innovation is making it simpler and more convenient for customers to take care of their investment needs anytime, anywhere.
Several enhancements to investment services on the ‘Hang Seng Invest Express’ mobile app are making it easier than ever for customers to capture new opportunities in fast-moving markets.
Following the positive customer response to last year’s launch of ‘Hang Seng Invest Express’, Hang Seng’s standalone securities trading app, the Bank is expanding its scope with the introduction of IPO subscription and financing services to further enhance the mobile securities trading experience for customers.
Subscribing to an IPO via ‘Hang Seng Invest Express’ can be completed in three easy steps. Together with the addition of latest news on IPO stocks, customers can now make their securities investment decisions without changing over to other platforms. Customer can also track the performance of the newly listed stock in-app easily, where first day performance, cumulative performance and open subscription rate of it would be shown.
Customers with IPO financing needs can now apply for funds within the app and enjoy more financial flexibility. With a single tap on one of the special tags showing the types of IPO Financing available, customers will be shown an easy-to-understand overview of the loan size, the deposit required and an at-a-glance breakdown of the cost of the financing to facilitate their decision making in planning their financing needs.
Mobile Account Opening Service: Investment Account Activation
Earlier this month, a new Mobile Account Opening service was made available to new-to-bank personal customers via the Hang Seng Personal Banking mobile app. To further accommodate the needs of customers, individuals who open an account via Mobile Account Opening service can now activate their investment account(s) at the same time by taking few more steps.
Upon successful bank account opening and e-Banking service registration, customers can choose to activate their Securities, Investment Funds and Monthly Investment Plan for Funds, SimplyFund and Monthly Investment Plan for Stocks account(s) in one go and submit their address proof online. Following verification and approval, their investment account(s) will be activated within three to five working days of application, without the need to visit a branch.
Hang Seng customers who already have an Integrated Account and a valid address record with the Bank can use the Hang Seng Personal Banking mobile app to instantly activate their investment account(s)*.
Margaret Kwan, Executive Director and Head of Wealth and Personal Banking at Hang Seng, said: “In today’s highly fluid markets, we understand how important it is for customers to be able to act swiftly to capture investment opportunities. With our continued investment in our digital capabilities, we are making it easier for investors to seize market opportunities at anytime, anywhere.
“Hang Seng’s on-the-go investment solutions, particularly with the launch of Hang Seng Invest Express last year, drove year-on-year growth in our securities turnover of 58% during the first half of 2020. The latest enhancements to our mobile investment platforms are a further demonstration of our commitment to customer-centricity and creating a seamless financial services experience that is fit for the future.”