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Canadian fintech Mylo rebrands as Moka ahead of European push

Source: Moka

If you’ve downloaded the newest version of our app or visited our website recently, you’ll have noticed a big change: we rebranded!

I’m thrilled to introduce Moka, the new and improved Mylo.

Since launching in 2017, our automated saving and investing app has been downloaded by over 750,000 Canadians in every province and territory, and we’ve helped our users save and invest to achieve goals like celebrating their marriage, buying a house, starting a business and preparing for retirement.

And we’re just getting started! This year, we’re focusing on evolving our product beyond investing spare change and expanding internationally to Europe, so we needed a name that resonates around the world in every language and country.

We loved being Mylo and we’re proud of everything we’ve accomplished as a company and for our users with this name, but we are excited to announce a new name that will better serve our growing global community and our mission to help you achieve your financial goals.
Meet Moka

There’s this myth that millennials are struggling financially because they’re buying lattes and avocado toast, but that just isn’t true. We are facing different financial challenges than our parents’ generation, so we need different financial services. We’re not looking for a lecture from a financial advisor: we want better technology and tools that can empower us to save and invest more.

That’s where Moka comes in. The app doesn’t dictate what you can or can’t do with your money. Instead, Moka lets you live the life you want today while building towards an even brighter future.

The way it works is simple. You tell Moka what you want to do and the app will show you how to achieve it. The app kick-starts your personal finance goals, and it makes saving more, spending less and investing smarter a daily practice. Moka gives you the power to accomplish great things.
How will this change impact Canadians?

Along with our new name, we’re also launching a fresh new look and refreshing our features so you can get #morewithmoka. We’re enhancing the app to help you keep more of your hard earned money, which is why our new logo shows a coin landing in an open hand. (To see Moka for yourself, make sure you download the latest version of the app!)

Our name and visual identity have changed, but we’re still passionate about helping you achieve your financial goals. Moka, like Mylo, exists because of the people who use our app, because of you. In fact, we’re working on some innovative new features that will help you reduce expenses, pay down debt and save more when you spend. We can’t wait to tell you about them soon!

If you have any thoughts or questions about our rebrand, we’re always happy to hear from you.

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