Alfunds hires Bruno Piffeteau from BNP Paribas to lead French business

Source: Allfunds

Allfunds, the world's leading wealthtech and fund distribution provider, has reinforced its Paris team by appointing Bruno Piffeteau, former Global Head of Client Service for BNP Paribas Asset Management (BNPP AM), as Country Head of France.

Bruno Piffeteau’s appointment is in line with Allfund’s commitment to the French market where it is opening a branch in Paris. Bruno will be responsible for developing Allfunds’ local business and will lead a team of experts. In this new role, he will directly manage the relationship with BNP Paribas Group.

Before joining Allfunds, Bruno Piffeteau spent the last 20 years at BNP Paribas Asset Management where he held various positions including Head of Marketing and Product Development, COO of Fundquest, Head of Global Fund Solution and lastly Global Head of Client Service. Prior to joining BNPP AM, Bruno also held a number of senior positions within BNP Paribas Group, which he had joined in 1989. Bruno Piffeteau holds a degree in finance from Northeastern University, Boston.

Juan Alcaraz, CEO of Allfunds, commented:

“We are delighted to welcome Bruno to Allfunds. The opening of our Paris branch is a huge milestone for our business, and I am confident that under Bruno´s leadership we will see great results. He brings with him an incredible background and extremely strong knowledge of the French market. I am certain Bruno will be a valuable addition in driving forward our ambitious plans in France.”

Gian Luca Renzini, CCO of Allfunds, said
“Bruno brings over 20 years’ of experience in the financial and asset management industry and is an expert on the French market. His appointment is a great addition to our international team. Without doubt, Bruno will contribute to expanding and reinforcing our business in France as we strive to further develop service offering in this extremely important market.”

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