Edoardo Baumgartner has been named as the new Country Manager Germany of SIA, reporting directly to Cristina Astore, Northwest Europe and DACH Region Sales Director.
He has responsibility for strengthening the development of SIA’s positioning in the German market where the company is present since January 2017 through the subsidiary P4cards based in Munich and Nuremberg with about 50 employees.
This appointment is consistent with the objectives of the SIA Strategic Plan, which aims to consolidate the Group's competitive positioning at international level, especially in Germany, in the Card & Merchant Solutions , Digital Payment Solutions and Capital Market & Network Solutions segments .
Edoardo Baumgartner (55) has a degree in Information Sciences and a Master in Business Management from the University of St. Gallen, in Switzerland. He has lived and studied between Italy and Germany. Before joining SIA, he was General Manager at Exceet Card Italy where he worked for 2 years. In the period 2002-2015, he was General Manager and CEO of the Italian Branch at Giesecke & Devrient, which he founded in 2005. Previously, as Business Development Director at Mastercard Europe, he devoted himself to the development of cards services on the Italian market. At the beginning of his professional carrier, Baumgartner also worked for Europay International and ISSC Italy, an IBM Company.