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Scotiabank unveils digital banking information hub for older customers

Source: Scotiabank

Today, Scotiabank launches a new information hub for seniors called Bank Your Way, a tool to guide customers through all the possibilities of digital banking.

June kicks off Senior's month, a time to celebrate the contribution of seniors in our communities. In celebration of Senior's month in various provinces across Canada, the resource is available today, and will be particularly useful as customers navigate the challenges presented by COVID-19.

"Scotiabank recognizes the role communities play in keeping our seniors healthy and engaged, so we're taking extra effort to support them through our COVID-19 response actions," said Dan Rees, Group Head of Canadian Banking, Scotiabank. "We've launched Bank Your Way as an additional way to support seniors, and all our customers, become more comfortable with banking without having to leave home. We encourage all our customers to visit Bank Your Way to get online and learn about all the tools and advice available to them."

"Streamlining service for seniors is a top priority, particularly during COVID-19," said Ahmad Dajani, Scotiabank's Seniors Champion. "Within Bank Your Way, we've launched added features to help seniors feel more comfortable with all the ways we keep their personal banking information safe. We're also prioritizing service for seniors and other vulnerable customers and our Advisors are available for phone appointments, to provide customized advice when our customers need it."


Scotiabank's Bank Your Way information hub helps customers learn the basics of digital banking, while expanding the range of self-serve tasks.
Digital options are available for everyday banking needs, such as checking a balance and account history, paying bills, transferring money between accounts, and sending and receiving Interac e-Transfers using Scotia OnLine or the Scotiabank mobile app.
The Bank has launched online forms for customers such as payment deferrals for mortgages, auto loans, credit cards and lines of credit.
Bank Your Way also supports a wide variety of investment tools, including Scotia iTRADE.
While our digital solutions have been enhanced, 97% of branches remained open, providing more seniors with the support they need
Scotiabank has established priority status for seniors calling our call centres, moving them to the front of the queue

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