MX, the leading data platform helping organizations harmonize the money experience, today announced the launch of Audiences — a new segment builder to help financial institutions improve the relevancy and conversion of their marketing efforts.
Audiences builds upon MX’s existing segmentation tool, making the user experience more intuitive and the functionality more robust.
The new capabilities give financial institutions the power to break down large audiences into specific segments, enabling them to create hyper-personalized offers that resonate with customers and prospects. For example, clients can now segment their customers based on account details, PFM behavior, transaction data and other data types.
To see Audiences and the MX marketing platform in action, watch the demo in which MX Product General Manager Gerald Ashby shows how to:
• Segment audiences with advanced criteria that allow you to create hyper-personalized offers
• Use performance and conversion metrics to improve ROI on digital campaigns
• Reduce operational costs with via agile campaign creation and more effective ad spend