South African retailer deploys Fair Isaac credit line manager

Source: Fair Isaac

Fair Isaac Corporation (NYSE:FIC), the leading provider of analytics and decision management technology, today announced that Truworths Limited, a leading South African fashion retailer, has implemented Fair Isaac's Strategy Science for Credit Line Management to help boost the profitability of its credit card portfolio.

Truworths is the first business in Africa to utilize Fair Isaac's Strategy Science decision optimization technology. Strategy Science provides businesses with advanced analysis capabilities to help determine the best possible customer decision strategies. It is designed to improve business performance by expanding the application of analytics beyond predictions to actual decisions, and helps businesses quickly design, test and refine individual account strategies.

Truworths has been using Fair Isaac's TRIAD adaptive control system for more than 10 years to develop and implement profitable credit line strategies. With Strategy Science, Truworths will be able to take a more precise, data-guided approach to strategy design by predicting the impact of different decision strategies on a specific business goal under a variety of business constraints. Strategy Science allows Truworths to graphically view data to gain insights into the optimal decision strategy and overlay business judgment before the final strategy is implemented in TRIAD with ease and immediate business benefit.

"We believe that Fair Isaac's Strategy Science is the ideal solution to take account management capabilities to the next level," said Stephen Leonard, CEO of PIC Solutions, the Fair Isaac reseller for the Africa and Middle East region. "It allows Truworths to build upon 10 years of successfully using predictive analytics to achieving even better results using Fair Isaac's latest innovation. By enabling Truworths to explore trade-offs and quickly determine the single best strategy for making a critical customer decision, Strategy Science opens up new opportunities to differentiate itself in a competitive market."

"The agreement with Truworths extends the value of Strategy Science into another new geographical market," said Chisoo Lyons, vice president of Analytics at Fair Isaac. "Strategy Science allows lenders to continually push business performance higher at a faster pace than their competitors by not having to go through the gradual process of improving credit line decisions. Adopters can expect fast payback in their analytic investment."

Strategy Science consultants from PIC Solutions will assist Truworths and Fair Isaac in the ongoing management of Strategy Science in the retailer's card portfolio. Fair Isaac and PIC Solutions recently expanded their relationship to offer Strategy Science to issuers in Africa and the Middle East region.

The market-proven technology is currently in use in more than 75 projects at more than 45 financial institutions throughout the world to optimize business results in acquisition, origination, account management, customer retention and fraud referrals. To date, six of the top 10 North American credit card issuers and three of the top five United Kingdom banks have already achieved significant bottom-line benefits of up to 35 percent profit improvement through the use of Strategy Science.

Strategy Science offerings are available as custom strategy development engagements or as Pre-Configured Applications. For clients currently running Fair Isaac's TRIAD adaptive control system, Strategy Science can be up and running in a matter of weeks, giving added value to the client's investment in technology.

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