The rebrand coincides with several product enhancements and builds on the success of the app, which has been downloaded over 1,400 times since launching on Apple’s App Store six months ago. Hand-in-hand with its rebrand, SlideBy has introduced product enhancement that allows users to automatically populate their cash forecast with data from regular transactions, using Open Banking connections to four major UK banks.

SlideBy was created to help small businesses improve how they manage their day-to-day cash. Most small business failures happen when they run out of cash. By adding real-time cash flow to the bank account, SlideBy gives small businesses (SMEs) a complete view of historical, current and future bank balances and transactions, helping them to make informed decisions on the customers and supplier payments central to their cash flow.

Paul Ormrod, creator of SlideBy says; “As SlideBy we will continue to empower small businesses to predict and control their financial future. Business owners have traditionally struggled to forecast what their cash position will look like - which means they are basing financial decisions on guesswork.

Ormrod continues: “Our SlideBy designs are channelling everyday iPhone actions to predict and control the financial future. The name SlideBy better reflects the way users interact with the app, which is easy to use and designed to minimise friction.”