In this role, Sutherland is responsible for leading the expansion of Cardlytics’ financial services business through new partnership development, including retail banks, building societies, and digital providers.

Expanding on the success of its existing financial partnerships with Santander, Lloyds, Halifax, and Bank of Scotland, Sutherland will also be contributing to the development of new product and service initiatives from Cardlytics’ European headquarters in London.

“The way people engage with their banks is changing. As the industry, including established high street banks and innovative new entrants, embraces this evolution, Susan’s appointment comes at an important time,” said Peter Gleason, President of Cardlytics’ International Operations. “The challenge facing banks today is how to stand out amid increasing competition while driving valuable relationships with their own customers. Susan’s industry knowledge and network will be a tremendous asset as we further develop our financial services offering.”

Sutherland joins Cardlytics from Fiserv where, as EMEA Digital Banking Director, she focused on launching a Global Digital Banking offering to banks and building societies.

With more than 20 years’ experience leading operations and developing customer propositions at various FinTech and FI’s, including Fiserv/Monitise, The Royal Bank of Scotland, and Tesco Bank, Sutherland is well positioned to bring insights on digital propositions, the current market, and strategic thinking to Cardlytics and its financial services partners.

Susan Sutherland, International Business Development Director at Cardlytics, added, “How banks adapt to a landscape of unprecedented change across customer behaviour, industry competition, and regulation will be critical in this new decade. That’s exactly why Cardlytics’ unique customer-centric proposition intrigued me. Having spent most of my career in customer-focused product innovation working within FinTechs and large retail banking brands, I’m delighted to join Cardlytics to help the financial services industry adapt a new kind of customer mindset amid current disruption.”