The launch of the current account, backed with full mobile, online, telephone and in-store service - and the unveiling of the Bank’s new store format, will fire the starting gun on a £60m re-branding programme. This wave of activity will include rebranding the accounts of all 6 million customers to a newly re-energised Virgin Money brand, as the bank looks to break the big banks’ stranglehold on the UK’s stagnant current account market.

When it launches, the new current account will offer customers their first introduction to the newly invigorated Virgin Money brand and the Bank’s award-winning digital capability through its bank app, which includes a wide range of helpful features for customers:

budgeting and savings tools, enabling customers to set spending budgets and savings targets;
live spending data, notifications and alerts, with tagging features helping customers easily identify and control spending across different categories, as well as live balance and transaction alerts;
an easy-to-view single timeline of all transactions across all accounts;
a smart ‘sweep’ feature - automatically transferring money from customers’ other accounts when running low, to help avoid fees and charges;
enhanced security features, including personalised in-app authorisation and secure messaging, alongside Touch ID and Face ID on supported customer devices;
a wide range of customer service options so customers can look after their money wherever, whenever and however they want - offering both Live Chat and Secure Messages in-app as well as online, a dedicated 24 hour customer service line and a full in-store service;
an in-app digital store offering customers a range of money-saving tools, services and products - including the money-saving energy switching tool the Bank recently launched in partnership with GoCompare;
the ability to take advantage of Open Banking and PSD2 developments, using the Bank’s advanced technology platform - for example being able to view accounts held at other banks.

The Bank is also pleased to announce that in 2020 it will introduce fee-free debit card transactions abroad on the new current account and will be introducing enhancements to the current account proposition in summer 2020, offering unique rewards and loyalty benefits to customers, including from other Virgin companies - building on Virgin Money’s highly successful Virgin Atlantic credit card and rewards programme. It is also enhancing its customer service offering as it targets lifting the Bank into the top 3 of Banks in the Competition & Marketing Authority (CMA) official customer service rankings by 2022.

The new Virgin Money brand launch follows the acquisition of Virgin Money by the owners of Clydesdale & Yorkshire Banks in 2018. As of October 2019, all customers with Clydesdale Bank, Yorkshire Bank, B and Virgin Money are served from a single authorised and regulated banking entity.

Ground-breaking new stores opening

Virgin Money is also opening three newly re-branded flagship stores in Manchester, Birmingham and London, as its first wave of activity to re-brand the Bank’s store network begins.

These first three sites were all first launched under the Bank’s ground-breaking B concept stores. When launched in December, all three stores will now carry the new distinctive Virgin Money branding and follow the new store concept which reimagines what a bank branch should be. The stores will be a place for entrepreneurs to co-work and create, offering free coffee, a venue for events and concerts, a social media studio for content creation, and more.

The stores are a key part of Virgin Money’s customer proposition to support its 6 million personal, small business and mortgage customers and they will be open to both customers and non-customers. In addition, Virgin Money plans to use the stores to introduce customers to products and services from the wider Virgin Group of businesses.

David Duffy, Chief Executive of Virgin Money, said: “The launch of our new Virgin Money current account is hugely exciting, bringing together the best in digital and mobile technology, so customers can manage their finances with ease. This combined with the brilliant service customers expect from Virgin, alongside our exciting plans for the future - including a unique new customer rewards programme coming next year - we’re creating a banking experience like no other.”