Craig comes with 20+ years of management experience in tech-based B2B business models working in consulting, financial services, SaaS, and IT industries. Craig brings his passion for developing and inspiring teams to drive focus on operational efficiencies, culture and revenue growth. His management success has been derived from his deep experience in FinTech and ability to connect with colleagues, clients, and prospects, combined with passion and willingness to face challenges head on.

"Adam’s skillset, experience and leadership is an incredible addition to the Segmint team and at a critical time as we continue to experience exponential growth. I look forward to partnering with Adam to take Segmint to new levels." said Segmint co-founder Rob Heiser.

Craig comes to Segmint from Deluxe Corporation, where he most recently served as vice president and general manager, responsible for Deluxe’s Digital Engagement business unit. He previously held positions as vice president of strategy for FleetCor, leading new product strategy and product development efforts for clients within the small to mid-size business sector and Fiserv, as director of product management, responsible for the Biller business product organization.

“I am very excited to be joining the Segmint team,” said Craig. “I believe Segmint’s industry-leading technology platform and talented team uniquely position us to help financial institutions better understand and serve their customers. As the banking industry evolves, it is critical for financial institutions to leverage data as a core competency to better compete, and Segmint is in a position to help in a number of ways.”

Heiser and Craig will continue to collaborate with the common goal to build revenue growth. Craig will focus primarily on sales, operational efficiencies, organizational development and strategic planning. Heiser’s focus will still remain at Segmint, working alongside Craig, with a prominent focus on driving new innovations and strategic partnerships.