In this role, Brodigan will be responsible for overseeing revenue-generating functions including sales, customer service, and partner management.

Brodigan brings more than 25 years of executive leadership experience and a keen understanding of the unique challenges facing small- and medium-sized businesses (SMBs) to his new role. Prior to joining BlueVine, Brodigan served as President and Chief Operating Officer at DOSH, a financial technology firm focused on disrupting digital payment incentive programs. Before Dosh, he was the global leader for the multibillion-dollar middle market business segment at PayPal, providing technology-driven financial services to SMBs. In both roles, Brodigan interfaced regularly with customers to inform business and sales strategies.

“As BlueVine continues to expand and grow, it’s mission-critical that we have the commercial leadership in place to take the business to even greater heights,” said Eyal Lifshitz, CEO and founder, BlueVine. “With over two decades of experience in driving operations and revenue at fintech businesses focused on helping SMBs thrive, we are thrilled to have Brad join us on our journey to transform financial services for small businesses across the country.”

“Growing up my father owned and lead several small businesses. I spent summers working different jobs learning the businesses getting to know the people and the customers. Since then, I have built a career helping SMBs succeed financially. My passion for helping these business owners is as personal as it is fulfilling,” said Brodigan. “I’m honored to join the BlueVine team and apply my expertise and passion for helping SMBs grow through critical stages in their life cycle. These businesses are the backbone of the U.S. economy.”

Brodigan earned a Bachelor of Arts in Economics & Business from the Virginia Military Institute. He currently lives with his wife and two daughters in Danville, California. His hobbies include skiing, traveling, and running marathons around the globe.