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Fintech News for Payments professionals

Epcor and Segmint to show banks how to monetize transaction data

Source: Epcor

EPCOR - Your Electronic Payments Core of Knowledge announced today that it has partnered with Segmint, a leading provider of data-driven solutions, to help financial institution members identify growth opportunities and build concentrated strategies by leveraging their existing payments data.

Member financial institutions of all sizes now have access to actionable insights and trends about their account holders and competitors via Segmint’s Competitive Insights Report (CIR) exclusively offered by EPCOR. By analyzing first-party ACH payment data, EPCOR members can proactively identify new market opportunities, win back held-away accounts, improve targeted marketing efforts and predict growth opportunities.

“We at EPCOR fully understand that in today’s highly-competitive financial services market, the need for our members to access and monetize the insights buried in their daily ACH transaction data is imperative,” said Susan K. Doyle, AAP, President, EPCOR. “Our partnership with Segmint allows our members to quickly harness that insight and deploy new, data-driven initiatives to generate new revenue opportunities across their entire financial institution that will positively impact the bottom line while balancing time and resources.”

Utilizing seven fields of information and 90 days of ACH transaction data, Segmint’s CIR provides a robust visual analysis of account holder spend with competing organizations, including top competitors and specific product categories.

“EPCOR is committed to providing education and expertise to their members in electronic payments and understands how powerful harnessing ACH data is for institutions”, said Nate Shahan, Co Founder of Segmint. “Our partnership will empower members to uncover valuable strategic insights using transaction analytics, ultimately driving results for their institutions."

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