FinMkt provides highly customizable technology solutions for the online lending industry. Through its multi-lender Gateway platform, FinMkt facilitates the submission of online loan requests and the delivery of competitive, pre-qualified loan offers from multiple lenders via a seamless online interface for the home improvement and retail services industries. In addition, FinMkt operates Lendvious.com and Bizloans.io, which it white-labels for clients.

CEO and Co-Founder Luan Cox, says, “We are honored and thrilled to be partnering with FINTOP Capital, with the continued support of our existing investors, on this investment round. FINTOP’s deep knowledge about what it takes to run a high-growth, hugely successful fintech company will contribute immensely to our rapid growth. With this investment, we will continue to grow and develop products that provide robust, full credit spectrum solutions in partnership with our bank and non-bank lending partners. We will continue to strive to provide comprehensive lending-as-a-service solutions, for both consumer and small business loans, to our clients while also providing high-quality application volume.”

Joe Maxwell, Managing Partner at FINTOP Capital adds, “FinMkt’s unique enterprise technology solutions and its deep bench of highly successful fintech leaders solve a huge problem for organizations looking to provide full credit spectrum lending options to customers. By working with banks and other traditional lenders, we believe FinMkt will be the backbone of innovation in helping these financial institutions become increasingly digitally-enabled and leverage best-in-class technology.”

This investment comes ahead of the company announcing the launch of groundbreaking new real-time digital financing solutions with a network of lending partners.