Sberbank has personalised the menu of its ATMs. Now, after a client enters their PIN code they will see a main screen that features the options they have used the most in the past, as well as relevant personal offers from the bank.
In particular, the system suggests the amount the client should withdraw based on their past cash withdrawals and even wishes them a happy birthday and offers a present.
This new feature is available on 44,000 Sberbank ATMs. By the end of 2019, it will be available on all of the bank’s self-service devices that have touchscreens.
Sergey Maltsev, Senior Vice President and Head of Sberbank’s Sales Network Block:
“Our ATMs service thousands of clients every minute. The system adapts to the preferences of each individual client and offers them the most relevant services. This saves our clients’ time, which they can then spend on what is most important.”