This role is in response to the growing client demand for digital technologies in wealth management and will further drive the company’s strategic expansion in the APAC region.

With over 25 years’ experience in IT and the financial services industry, Haruka brings an array of skills to this new role including account services, business development in AI, fintech, blockchain, cloud and omni-channel technologies, marketing, team management as well as having experience in launching new businesses in Japan.

Haruka Homma commented: “The Asian financial markets have been keen to embrace digital transformation as the new technologies inject efficiency and automate proactive capabilities throughout the client lifecycle. In my new role I hope to utilise my understanding of the region’s domestic requirements and global ambitions as well as its business culture to drive the uptake of Finantix’s digital solutions.”
Prior to joining Finantix, Haruka’s many senior roles in financial IT included working with IBM, Nucleus Software Exports, Microsoft and Temenos. He also brings direct banking experience having served as Vice President at Merrill Lynch, Senior Manager at Sumitomo Mitsui Trust Bank, Manager at Fujisoft and Relationship Manager at The Bank of Tokyo-Mitsubishi UFJ.

Finantix already has a strong presence in Asia with offices in Tokyo, Singapore and Hong Kong. Damien Piper, Regional Director, Asia, at Finantix commented: “This is the first of a series of senior hires as part of our strategy to build local teams that really understand the region’s financial markets, local cultures and market dynamics. Our long-standing commitment to the region and our strong track record means we are well placed to help financial institutions leverage their existing and future investments in technology. Haruka will play an important role as we execute further major transformational digital programmes for our expanding customer base.”

With the backing of Motive Partners, Finantix is targeting major expansion across Europe, Asia and North America as it focuses on building brand awareness and increasing the company’s profile in the financial services and wealth management communities for its digital acceleration, sales productivity and advice enabling software products.