CDS Global is the world leader in subscription management and will use Thyngs’ proximity payments technology to increase the ways in which people can subscribe to magazines.

Subscription leaflets, inserts and packaging can be upgraded with printed QR codes and near-field communication (NFC) tags, so consumers can sign and pay for subscriptions with their smartphone.

By using their mobile to scan a QR code or tap an NFC tag on the page, consumers can quickly and easily set-up and pay for a magazine subscription using Thyngs contactless payment technology. Order information is then transferred to CDS Global for processing.

Thyngs’ NFC technology, which is affordable and efficient to install, can turn any physical item into an interactive experience to boost consumer engagement. So potential future uses include NFC-enabled adverts for brands, digital competition entries and multimedia stickers, which can be retained by the consumer for future use.

Hearst-owned CDS Global, and its clients, will also be able to get valuable insights about consumer behaviour through Thyngs’ analytics platform. Using anonymised data, they can learn more about who is signing up to their magazines and their preferences.

Neil Garner, CEO of Thyngs, said: “We’re delighted to announce our partnership with CDS Global in the UK and Australia. Our team is very excited to have the opportunity to work with so many well-known and established brands and publishers.”

Mark Judd, Managing Director - UK and Australia of CDS Global, said: “Quick, convenient and secure… from the moment we saw the Thyngs technology we knew it could create new marketing opportunities for our clients and optimise the subscription order process for their consumers. I am delighted we are working with Neil and his team at Thyngs.”