SOHO Coffee Co., the independent artisan coffee chain, has partnered with Yoyo, Europe’s fastest growing mobile payment and loyalty marketing platform, to build and power a new payments and loyalty app experience for its customers.
SOHO Coffee Co., which opened its first store in Cheltenham in 1999 and now has a global presence, is famous for its signature Organic, Fairtrade and Rainforest Alliance Certified coffee and freshly prepared handmade food.
Available to download for iOS and Android users, the new fully branded Yoyo-powered app will be rolled out to all SOHO Coffee-owned stores in the UK, providing customers with secure, straight-through mobile payment, automated loyalty points, SOHO product rewards, and fully itemised digital receipts - all in a single moment at the point-of-sale.
Described as SOHO’s “new currency”, customers will instantly earn 100 loyalty points for every £1 they spend through this new Yoyo-powered app experience.
Customers will then be able to scroll through a unique and engaging in-app points store to choose from a range of SOHO food and drink rewards in exchange for their accumulated loyalty points. The digital version of the brand’s successful paper coffee loyalty card maintains one of the best offerings on the high street, with the equivalent of the seventh coffee free.
To celebrate the launch of the Yoyo-powered SOHO Coffee Co. app, the brand is giving users a head start, gifting them their first 100 points.
“Having thought long and hard about how we can best reward our loyal customers, we believe our new in-app points rewards scheme fulfils this simply and conveniently. Being able to connect with customers and generate tailor-made, relevant benefits is a win-win for everyone and will strengthen long term relationships with our valued customers”, comments Penny Manuel, SOHO’s Managing Director.
“Given their sector experience, we felt Yoyo were the right partner for this project”.
Harnessing Yoyo’s unique CRM technology, SOHO Coffee Co. will also be able to identify fully-anonymised purchasing behaviour, enabling the coffee chain to deliver the most relevant, personalised and rewarding in-store experiences available in the market.
Michael Rolph, co-founder and CEO at Yoyo, said: “We’re delighted to be working with SOHO Coffee Co., which is leading the charge among high street brands to truly transform the in-store experience - utilising purchasing behaviour to instantly and personally reward all of their valued customers. It is this strategy that adds real value to the customer experience, drives in-store footfall and, crucially, increases CLV.”
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