Roostify, a digital lending platform provider, announced that TD Bank, America's Most Convenient Bank®, has leveraged Roostify's technology to provide customers with a digital mortgage offering.
This digital experience combines the latest in lending technology with a human-centric approach that gives TD Bank’s customers an accelerated, low-stress path to home ownership.
The deployment now provides prospective homebuyers with useful tools to assist them in finding a loan that fits their needs and budget. Leveraging Roostify’s proprietary DecisionBuilder lead tool, TD Bank's Digital Mortgage allows consumers to explore which loan products they qualify for, right from a simple-to-use web page. Consumers can then move on to apply for their chosen loan in minutes, and follow a streamlined, all-digital process for moving their loan through closing. With easy access to TD Bank’s expert loan team, homebuyers can enjoy both the convenience of a digital solution and reassurance of expert guidance as they navigate one of the most significant transactions of their lives.
“Today we're seeing consumers adopt digital offerings across all sectors. From filing taxes to managing investments to buying a car – consumers are doing these things completely autonomously and entirely online,” said Rick Bechtel, Head of Mortgage Banking at TD Bank.
"When it comes to a mortgage, it's critical for prospective buyers to leverage both the digital and the human element. The digital aspect provides ease of use, while the human aspect provides expertise, and ultimately, peace-of-mind. By leveraging Roostify for TD's Digital Mortgage, we're able to provide borrowers with online capabilities in addition to face-to-face guidance and support. This is the game changer for today's buyers – digital when they want to handle it on their own, and human when they need the help," Bechtel continued.
In addition to the improved online experience, the new solution rolls out enhanced tools to help TD loan officers connect with potential buyers. Using Roostify’s recently-announced integration with their customer relationship management application, TD Bank’s loan officers can easily manage their leads, freeing up more time to assist prospective buyers. Once a lead becomes an applicant, a bi-directional integration with TD Bank’s loan origination system allows loan officers to seamlessly track the status of the mortgage loan, who the participants are, and any outstanding requirements to move forward, helping their customers close on time.
“The new TD Bank Digital Mortgage improves the lending process for both consumers buying a home, and loan officers managing their clients,” said Rajesh Bhat, CEO and Co-Founder, Roostify. “Since the experience is built on Roostify’s API-based platform, it provides the flexibility to meet TD Bank’s business needs right now and in the future.”
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